GDC 2014: Mobile Models
This appeared on my blog for a GDC presentation I gave in 2014. It was the last time I posted on Radoff.com. The post itself is only of interest to game archaeologists at this point; to view the attached presentation, click on the image—it will take you to archive.org where you can click through the pages. It’s also here due to the nostalgia I have for Game of Thrones Ascent, a great game played by 11 million people over 7 years—yet sadly, no longer available.
This is my presentation from GDC on Mobile Models for games: how to think about customer acquisition as R&D, how to think about your real customer lifetime value (LTV) — and a lot of data to help you understand costs and trends (especially the problem with depending on a paid-install model):